Our Story
Written from four chapters of private equity ownership, each with its own education on value creation.
Deep Experience Across Private Equity
We know PE because we've lived it. Our operators bring firsthand experience working directly with private equity sponsors across multiple ownership cycles and current W2G engagements.
Different sponsors bring different expectations, operating models, and approaches to value creation. We've navigated them firsthand.
Why W2G?
Private equity provides a powerful structure for a CEO and a management team to create value together. It’s also one of the few structures where speed, incentive, and opportunity all line up at once.
The opportunity is easy to see but harder to realize. Our operators have created that value repeatedly across their careers. That’s why W2G exists.
Exceptional operators and former CEOs who've already reached the top of their careers and still want to work, just without the operational weight. They bring that experience back to the work, and are action oriented, energized by solving hard problems alongside management rather than advising from a distance.
Our senior operators take no cash compensation. They are paid only when value is realized, directly aligning their incentives with the CEO and the sponsor. The only cash cost is the analyst team supporting the engagement. This helps teams preserve cash when they need it most. Our senior operators invest their time alongside the CEO and the sponsor, sharing in the value they help create.
Because our operators only win when you do, we're betting alongside you on every engagement.
Here are the moments we built this for
PE firms used to need about 5% annual EBITDA growth to hit their return targets. Today it’s closer to 12%. Leverage and multiple expansion aren’t doing the work anymore. The business itself has to.
Some businesses have hit a wall on organic growth and need a new lever. Others are ready for M&A but lack the internal capacity to move fast. Some are underperforming their peer set and can’t tell exactly why. And some have the strategy right but do not have the team in place to execute it.
100% of our Long Term Value Creation partners will tell you W2G has added measurable management muscle.
Every Tenth of a Multiple Matters. Some teams have done everything right, and the final mile is where that work is tested. Others have never been pressure-tested outside the boardroom, have a story that isn’t as tight as it can be, or are too close to exit to leave readiness to chance.
Regardless of need-state, 100% of management teams perform better after working with us.
Every CEO Needs a Sounding Board. Half of CEOs report real loneliness in the role, and 61% of those say it hurts their performance. Some are new to the seat and want to shorten the learning curve. Some are experienced and simply want the best resources available to move faster. Some are facing a strategic pivot or industry disruption they haven’t navigated before. Some just need someone to think through the hardest decisions with. And some just need a trusted counselor who’s actually sat in the seat.
100% of our CEO Advisory clients say they’d rather have made those calls with W2G than alone.
See if your company is a fit for W2G services.